1.3 | Design Brief

Introduction

For this assignment, create a design brief that spells out the criteria, constraints and your solution for the design challenge.

Design Brief

1. The final step of preparing for your project is to submit a design brief to ensure you aware of the project criteria, and have fully developed your solution with research.
2. Use the sample design brief below to create your own brief.

Design Brief - Sample

Client	(Who is asking you to make this?)
Target Consumer	(Who is this video targeted for?)
Director	(Who are you?)
Opportunity Statement	Your production company has the opportunity to differentiate itself by becoming the leading Youtube creator on a topic of your expertise.
Design Statement	(What is your solution to the problem?)
Criteria	The video must: Be between 1-3 minutes long Contain an intro, outro and have voiceover throughout. Keep viewers engaged through graphics, camerawork and editing.
Constraints	Production Process: Must be shot on a smartphone, using the Blackmagic Camera app Aspect Ratio: The video must be recorded in a 16:9 horizontal aspect ratio. Time: Research is due ________. Time: Script is due ________. Time: Edited video is due ________.
Deliverables	Pre-Production Handout Script 1-3 Minute Edited Video (exported as an H.264 .mp4)