Know who you're making this for before you pick a topic
Grab your Guided Notes (ADD 1.2) and a pencil.
GET READY
Today's Word Bank
Every word below appears on your notes sheet. Watch closely, some get used more than once.
audience
demographics
goals
target
How today works: we'll look at one blank at a time. Study the example, make your best guess, then we'll reveal the answer together. Fill in your notes as we go, don't skip ahead!
1GUIDED NOTES
What does every client have?
Every video project starts with a client (even if the client is a teacher, a boss, or yourself) who has ______ they want the video to achieve, to inform, persuade, entertain, or build a brand.
GUIDED NOTES #1
GOALS
Every client has goals for the video, to inform, persuade, entertain, or build a brand.
2GUIDED NOTES
What should you identify before choosing a topic?
Before choosing a topic, identify your ______ ______, the specific group of viewers this video is made for.
GUIDED NOTES #2
TARGET AUDIENCE
Your target audience is the specific group of viewers this video is actually made for.
3GUIDED NOTES
What are demographics?
______ are the measurable characteristics of an audience: age, location, education, and interests.
GUIDED NOTES #3
DEMOGRAPHICS
Demographics are the measurable characteristics that describe an audience.
4GUIDED NOTES
What are the three tests a strong topic must pass?
A strong topic passes three tests: Relevance, Clarity, and Engagement. List what each one checks for.
GUIDED NOTES #4
RELEVANCE / CLARITY / ENGAGEMENT
Relevance (connects to the audience/brief), Clarity (specific, not vague), Engagement (sparks curiosity).
NOW DISCUSS
Turn & Talk
What misconceptions can arise from assuming any topic is suitable without considering the audience's interests?
Think → Pair → Share · 2 minutes · Write your answer on the Discuss line on your guided notes