Project Rubrics

Individual Projects

Criteria & Descriptor	20 Points	18 Points	16 Points	12 Points	10 Points
Concept and Creativity Evaluates originality and the development of unique ideas.	Exceptional originality and innovative approach.	Strong concept with creative elements.	Clear concept but lacks originality.	Basic concept with minimal creativity.	Concept unclear or underdeveloped.
Technical Proficiency Assesses the skillful use of tools, techniques, and technology.	Mastery of tools and techniques; flawless execution.	Proficient use of tools; few technical errors.	Adequate use of tools; some technical errors.	Basic understanding; multiple technical issues.	Lacks technical skills; major execution flaws.
Communication and Message Measures clarity, impact, and effectiveness of the intended message.	Message is clear, compelling, and impactful.	Message is clear with minor inconsistencies.	Message is understandable but lacks impact.	Message is somewhat unclear.	Message is confusing or absent.
Design and Composition Evaluates visual balance, organization, and use of design principles.	Excellent composition, balance, and use of design principles.	Strong composition with minor flaws.	Acceptable composition but lacks refinement.	Basic composition with noticeable issues.	Poor composition; lacks understanding of design.
Presentation and Professionalism Assesses polish, organization, and engagement in the final presentation.	Polished, well-organized, and engaging presentation.	Strong presentation with minor organizational issues.	Adequate presentation but lacks polish.	Presentation is basic and lacks engagement.	Unprofessional or disorganized presentation.

Group Projects

Criteria & Description	20	18	16	12	10
Planning & Organization Participation in idea development, planning, and organization of the project.	Actively contributes innovative ideas, thoroughly plans, and organizes effectively.	Contributes well to planning, stays organized, and provides meaningful input.	Participates in planning but lacks depth or organization.	Minimal effort in planning, disorganized approach.	Little to no contribution to planning or organization.
Collaboration & Discussion Willingness to collaborate, discuss ideas, and respect team input.	Actively listens, builds on others’ ideas, and fosters a positive discussion.	Engages in discussion, respects input, and contributes relevant points.	Participates but may not fully engage with or consider others’ ideas.	Limited participation in discussion, minimal engagement.	Uncooperative or dismissive of team input.
Contribution & Participation Level of involvement in executing tasks and contributing to group work.	Takes initiative, contributes significantly, and completes tasks reliably.	Completes assigned tasks and participates actively.	Contributes but may require guidance or reminders.	Minimal effort, inconsistent participation.	Does not contribute meaningfully or avoids tasks.
Enthusiasm & Engagement Interest, enthusiasm, and overall attitude towards the project.	Highly engaged, passionate, and motivates the group.	Shows enthusiasm and maintains a positive attitude.	Engages but may lack consistent enthusiasm.	Shows little excitement or motivation.	Disinterested, disengaged, or unmotivated.
Content Mastery Familiarity, confidence, and understanding of project material.	Demonstrates deep knowledge, explains concepts clearly, and answers questions effectively.	Shows strong understanding with minor gaps in knowledge.	Understands the material but struggles with depth.	Limited understanding, difficulty explaining concepts.	Lacks knowledge or shows no effort to engage with content.