FDD 11.3 · FOUNDATIONS OF DIGITAL DESIGN

Packaging & Promotional Design Concepts

Sets up the brand concept every student will carry into 11.
FDD 11.3
GET READY

Today's Key Terms

Keep these visible. We'll use every one of them today.
Dieline
Structural Packaging Design
Packaging Mockup
Brand Identity
Brand Guidelines (Style Guide)
Promotional Collateral
Tagline
Call to Action (CTA)
FDD 11.3 · Key Terms
1TARGET FOR TODAY

What You'll Be Able To Do

Identify the core components of a packaging/promotional brand system (dieline, brand identity, guidelines, promotional collateral, tagline, call to action) and analyze how they stay consistent across two related pieces
FDD 11.3 · Target
STANDARD

Where This Fits

Not ACP-tested—post-certification enrichment
FDD 11.3 · Standard
NOW DISCUSS

Turn & Talk

Identify the core components of a packaging/promotional brand system (dieline, brand identity, guidelines, promotional collateral, tagline, call to action) and analyze how they stay consistent across two related pieces What's the trickiest part of that, and why?
Think → Pair → Share · 2 minutes
FDD 11.3 · Wrap-Up