FDD 1.4 · DIGITAL COMMUNICATIONS

Show It Before You Build It

Designers communicate the plan before spending time on a finished piece
Grab your Guided Notes (FDD 1.4) and a pencil.
GET READY

Today's Word Bank

Every word below appears on your notes sheet. Watch closely, some get used more than once.
brief
client
feedback
loop
plan
project
How today works: we'll look at one blank at a time. Study the example, make your best guess, then we'll reveal the answer together. Fill in your notes as we go, don't skip ahead!
1GUIDED NOTES

What do designers communicate first?

Designers don't just make things — they communicate the ______ for it first, so a client can react before time is spent on a finished piece.
Ask: why would a client want to see a plan before a finished piece exists?
GUIDED NOTES #1
PLAN
A plan is what designers share first, a rough sketch, a brief, a mockup, so a client can react before time is spent on a finished piece.
2GUIDED NOTES

Who reviews a rough sketch?

Recall from 1.1: a rough sketch is often shown to a ______ for approval — this is one of the earliest, most common ways a plan actually gets communicated.
Same word from 1.3, who's asking for the work?
GUIDED NOTES #2
CLIENT
The person or organization commissioning the design reviews the rough sketch before a finished piece is built — the same client from 1.3.
3GUIDED NOTES

What do we call sharing, feedback, and revising on repeat?

The repeating cycle of sharing work, getting feedback, and revising is the ______ ______.
Think of a circle, you keep coming back to the start.
GUIDED NOTES #3
FEEDBACK LOOP
The repeating cycle of sharing work, getting feedback, and revising in response to it.
4GUIDED NOTES

What's the written document called?

A ______ ______ is a written document laying out a project's goals, audience, requirements, and constraints before work begins — connecting directly to 1.3's client/audience/goals.
Two words, the second one you've seen in "elevator ___" or a legal ___.
GUIDED NOTES #4
PROJECT BRIEF
A written document laying out a project's goals, audience, requirements, and constraints before work begins. All blanks are now filled in.
NOW DISCUSS

Turn & Talk

Why might it be a bad idea to build a finished design before showing anyone your plan for it?
Think → Pair → Share · 2 minutes · Write your answer on the Discuss line on your guided notes