Who's Asking, and Who's It Really For?

How today works: we'll look at one blank at a time. Study the example, make your best guess, then we'll reveal the answer together. Fill in your notes as we go, don't skip ahead!

Every design project has a ______ (who is asking for the work) and a ______ ______ (who the work is actually for), and they aren't always the same person.

The client asks for the work; the target audience is who it's actually for, often two different people.

Demographics are: measurable characteristics used to describe an audience, age, location, education, income, and interests.

Measurable characteristics used to describe an audience: age, location, education, income, interests.

Accessibility means designing so people with a range of ______ (vision, hearing, motor, cognitive) can use and understand the work.

Designing so people with a range of abilities, vision, hearing, motor, cognitive, can use and understand the work.

A project's ______ ______ is its defined boundaries, what it will and won't include. When those boundaries keep growing after the project has started, that's ______ ______.

Project scope defines what's in and out; when it keeps growing after the project starts, that's scope creep.