Bell ringer's context-free clip makes the case directly: without a stated purpose and audience, even a well-made video can miss its mark.
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Today's Key Terms
Keep these visible. We'll use every one of them today.
Client Goals
Target Audience
Demographics
1TARGET FOR TODAY
What You'll Be Able To Do
Write a purpose statement (why this project, for whom) and a description statement (what it includes, how it was made) that clearly connect to each other
STANDARD
Where This Fits
ACP 1.1.a
NOW DISCUSS
Turn & Talk
Write a purpose statement (why this project, for whom) and a description statement (what it includes, how it was made) that clearly connect to each other What's the trickiest part of that, and why?