ADD 3.4 · APPLICATIONS OF DIGITAL DESIGN

Most People Watch Muted

Captions aren't an afterthought, for a lot of your audience, they're the whole experience
Grab your Guided Notes (ADD 3.4) and a pencil.
GET READY

Today's Word Bank

Every word below appears on your notes sheet. Watch closely, some get used more than once.
audio descriptions
captions
color contrast
subtitles
transcript
How today works: we'll look at one blank at a time. Study the example, make your best guess, then we'll reveal the answer together. Fill in your notes as we go, don't skip ahead!
1GUIDED NOTES

What shows dialogue AND sound effects?

______ display a video's spoken dialogue AND relevant sound effects, so a viewer can follow along with no audio at all.
GUIDED NOTES #1
CAPTIONS
Captions cover dialogue and relevant sound effects, built for viewers with no audio at all.
2GUIDED NOTES

What assumes you can already hear something?

______ translate or transcribe dialogue, assuming the viewer can already hear other sound cues.
Same idea as captions, but a different assumption about the viewer.
GUIDED NOTES #2
SUBTITLES
Subtitles assume the viewer can hear other audio cues, that's the key difference from captions.
3GUIDED NOTES

What helps a blind or low-vision viewer?

______ ______ are a narrated track describing key visual information for viewers who are blind or have low vision.
GUIDED NOTES #3
AUDIO DESCRIPTIONS
A narrated track describing key visual information for viewers who can't see it.
4GUIDED NOTES

What needs a human check?

Auto-generating a ______ is fast, but always needs a human proofread pass before you trust it.
GUIDED NOTES #4
TRANSCRIPT
Auto transcribing gets you most of the way, fast, names, technical terms, and background noise still trip it up.
5GUIDED NOTES

What keeps captions readable?

Captions need enough ______ ______ against the footage behind them, or they become unreadable.
GUIDED NOTES #5
COLOR CONTRAST
The difference in brightness between caption text and its background, not enough contrast means unreadable captions.
NOW DISCUSS

Turn & Talk

Your auto-captions spelled your interview subject's name wrong throughout. What's the real-world cost of shipping that without fixing it?
Think → Pair → Share · 2 minutes · Write your answer on the Discuss line on your guided notes